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Compact Dorica-style bottle designed for packaging olive oil, condiments and specialty liquids.
The European Dorica 100 mL bottle features a clean cylindrical design widely used in the olive oil and gourmet food industry. Its compact size makes it ideal for sample bottles, gift packaging and small retail formats.
Manufactured from antique green glass, this bottle helps protect sensitive liquids such as olive oil from light exposure, helping preserve freshness, flavour and product quality.
The bottle includes a 31.5 screw neck finish, making it compatible with standard screw caps, pourer inserts and tamper-evident closures commonly used in olive oil bottling.
| Specification | Details |
|---|---|
| Bottle Type | European Dorica |
| Capacity | 100 mL |
| Material | Glass |
| Colour | Antique Green |
| Neck Finish | 31.5 screw neck |
| Height | 159.48 mm |
| Diameter | 42 mm |
| Weight | 128 g |
| Pallet Quantity | 2,916 bottles |
INFORMATION SHEET
What is a DOP Closure and how do you apply it to an Olive Oil glass bottle? Once the olive oil has been filled into the bottle you can see the video on how to apply.
This video shows how a DOP closure can be applied to the olive oil bottle. The non-refillable DOP snap closure once fitted is not removable. The DOP is considered safe, hygienic and very easy to apply even without the need for machinery. One pressure application can have the DOP applied to the bottle and is ready to remove the tamper-evident seal and pour the olive oil directly from the bottle.
The non-refillable system is a new type that can be seen across Europe without the need for applying the thread to the bottle.
RELIABLE LABELLING MACHINES FOR ACCURATE, HIGH-EFFICIENCY PACKAGING
Reliable labelling systems are essential for consistent product identification, accurate label placement, and packaging efficiency. Selecting the correct machine requires matching the equipment to the specific characteristics of each container. Bottles, vials, and jars vary in wall shape, surface regularity, height, and diameter, making equipment compatibility a critical engineering decision. To achieve reliable performance, all packaging variations should be assessed by a specialist experienced in labelling and packaging equipment.

The labelling process consists of several controlled mechanical and adhesive-transfer stages. Each stage must operate precisely to ensure consistent results
Label Feed- The label is drawn from the roll and routed through the machine using rollers or tension-controlled guides.
Label Pickup- Pickup may be achieved via:
Compression and Securing- Once positioned, the label is secured using:
Semi-automatic systems require manual placement of each container before the labelling cycle is triggered using:
Suitable for small to mid-scale operations requiring flexibility and short changeover times. Models:
The Benchmax supports the widest range of product sizes and offers high application speeds suitable for industrial output. It applies transparent or clear labels with high precision.

Fully automatic systems integrate into production lines following filling and capping. Conveyors transfer containers across each station.
Automated lines may include:
The Polaris Line demonstrates a complete automated workflow from filling through to finished bottles.
Labeling machines generally come in two formats: semi-automatic and fully automatic. Semi-automatic labeling machines require manual placement of each bottle or container before the labeling cycle begins, and the operation is typically triggered by a turn handle, button, or foot pedal.
Fully automatic labeling machines are integrated directly into the production line, usually following the filling and capping stages. These systems rely on conveyors to move packaging through each section of the process. Containers may be fed in automatically by a depalletizer and packed at the exit point by machine, though these steps can also be performed manually depending on the overall line configuration and equipment capabilities.
Manufactured in Australia, the Benchmate delivers excellent performance in the entry-level category. This manually operated label applicator is driven by a simple turn handle.
The Benchmark, also manufactured in Australia, is the next level up from the Benchmate and can apply single, full wrap-around, or front-and-back labels with ease.
The Benchmax handles the widest range of product sizes and delivers exceptional speed, making it ideal for high-output industrial applications. It’s user-friendly and supports precise application of transparent or clear labels.
Observe the foot-pedal system in use.
Watch the full Polaris Line showcase, demonstrating filling, capping, and labeling from start to finish.
View the entire workflow of filling, capping, and labeling.
Over the years, I’ve encountered a wide range of labelling problems and have helped many producers fine-tune their equipment, as correct setup and label tension are absolutely critical. Some of the most common labelling issues arise because:
Correct setup of the labelling machine is essential. Below, you can see the BenchMax being adjusted for operation:
Correct configuration of equipment, such as the BenchMARK and BenchMAX systems, requires:
These steps ensure repeatability and reliable performance.
A label is a critical component of product presentation and an extension of brand identity. Reliable equipment ensures consistent quality, operational efficiency, and long-term cost stability.
See more about:
Australian-made, Great Engineering labellers offer a suite of features that position them among the best in the industry. These pressure-sensitive labelling machines represent a new generation of “on-demand” equipment designed for cylindrical containers. They’re ideal for sectors such as food and beverage, pharmaceuticals, cosmetics, wine, essential oils, edible oils, brewing, contract packaging, health foods, and preserves — providing consistent product identification and strong shelf presence for any round container. With a global reputation for reliability and performance, their machines are now exported to 55 countries and are recognised for their innovative engineering and high manufacturing quality.
BRANDS: https://theolivecentre.com/brand/great-engineering-labelling-machines-benchmark-benchmate-olive-oil
Polaris Automazioni has been active in the bottling sector since the 1960s, operating from its facility in Reggio nell’Emilia, Italy. Over time, the company has become highly specialised in developing and manufacturing automatic filling systems for unique and specialty bottles, a product line that has achieved strong success in markets worldwide.
The company now offers an extensive range of machines featuring advanced technology, high production efficiency, and patented engineering, enabling them to meet a wide variety of industry needs. Today, the Polaris team continues to uphold the technical heritage established by its founder, driving further growth through a blend of expertise, innovation, and forward-looking design.
CONSUMER EDUCATION
Extra Virgin Olive Oil (EVOO) is often hailed as a “liquid gold” in kitchens around the world – a term famously used by the ancient Greek poet Homer. For Australians, EVOO is more than just an ingredient; it’s a heart-healthy cooking staple and a link to centuries of Mediterranean tradition. This guide will explain exactly what EVOO is and how it differs from other olive oils, how it’s produced (from grove to bottle), its science-backed health benefits, and the many ways you can use it – both in your cooking and beyond. Along the way, we’ll share some interesting facts that highlight why this oil has been prized since antiquity. Let’s dive in!
By contrast, other grades of olive oil are lower in quality or more processed:
In summary, EVOO stands apart from other olive oils because it’s unrefined, of top sensory quality, and packed with natural compounds. If you drizzle a good EVOO on a salad or taste it on a spoon, you’ll notice a bright, complex flavour – something you won’t get from the flat, one-note taste of refined “olive oil” blends.
EVOO’s journey from tree to bottle is a fascinating combination of ancient tradition and modern food science. It all starts in the olive groves. Olives destined for high-quality EVOO are often hand-picked or gently shaken off trees (modern farms may use mechanical harvesters that vibrate the trunks or use catching frames). The timing of harvest is crucial: early in the season, when olives are green to purplish, they yield less oil, but it’s very rich in flavour and antioxidants; later harvest (ripe black olives) yields more oil but with mellower taste. Many premium Australian producers, much like those in the Mediterranean, opt for early harvest to maximise quality.
Once picked, speed is key – olives are quickly transported to the mill, because freshly harvested olives start to oxidise and ferment if they sit too long. Ideally, olives are pressed within 24 hours of harvest to prevent quality loss. At the mill, the olives are washed to remove leaves and dust, then crushed (pits and all) by either traditional stone mills or modern steel crushers. This creates an olive paste, which is then gently malaxed (slowly churned) for 20–45 minutes. Malaxation allows tiny oil droplets to coalesce, but it’s done under strict temperature control – this is where the term “cold-pressed” or “cold extraction” comes in. To qualify as cold-pressed, no heat above 27 °C is applied during extraction. Keeping the paste cool preserves aromatic compounds and nutrients; higher temperatures could extract a bit more oil, but at the cost of flavour and antioxidants. Australian and European producers alike adhere to this, as heat can reduce EVOO’s polyphenols and vitamin E (and increase oxidation)

A Roman-era olive oil press in Capernaum, Israel. Ancient presses used large millstones to crush olives, and the oil was separated by gravity. Today, modern cold-pressing uses centrifuge extractors, but the goal remains the same – to physically squeeze oil from olives without chemicals or high heat, preserving quality. (photograph of a Roman-era olive mill in Capernaum)
After malaxation, the paste is pressed or, more commonly, centrifuged. Modern mills use a decanter centrifuge, which rapidly spins the olive paste to separate oil from water and olive solids. The result is fresh olive oil (plus some vegetable water). The oil may then be filtered or simply left to settle so that tiny particles and moisture drop out over time. Some artisan oils are unfiltered, yielding a cloudy appearance, but most commercial EVOOs are filtered for clarity and stability. Finally, the oil is stored in stainless steel tanks (ideally with minimal air exposure) and later bottled.
Throughout production, maintaining quality is paramount. At no point are solvents or refining used – EVOO is purely a natural juice. This careful process explains why EVOO is more expensive than generic cooking oil: it takes a lot of olives and care to produce. In fact, it typically takes around 4 to 6 kilograms of olives to cold-extract just 1 litre of EVOO (for some early harvest oils, even more). That represents roughly 8000–10,000 individual olives in each litre of premium oil! Such figures help us appreciate the effort and agricultural value inside each bottle of EVOO.
Australian EVOO note: Australia may be far from the Mediterranean, but it has a burgeoning olive oil industry of its own. Olives were first brought to Australia in the 1800s, and the industry remained small until a boom in the late 20th century. The Australian olive industry is over 150 years old, but it has expanded rapidly across all mainland states in recent decades. Today, Australia produces high-quality EVOOs, particularly in regions with Mediterranean-like climates (such as parts of South Australia, Victoria, and Western Australia). Aussie EVOOs often win awards for their robust flavours and purity, thanks to modern farming and milling techniques. So when you shop, know that some EVOO on the shelf – in addition to imports from Italy, Spain, Greece, etc. – is grown and pressed right here in Australia.
Extra Virgin Olive Oil isn’t just a tasty fat – it’s exceptionally good for you. Its health benefits are backed by a wealth of scientific research and have even been recognised by international health authorities. Here are some of the top evidence-based benefits:
Lastly, remember that EVOO is a fat and thus calorie-dense, so use it in place of other fats rather than simply adding on (to balance overall energy intake). But as fats go, EVOO is about the best you can choose for your health. It’s no surprise the Australian Dietary Guidelines and Heart Foundation include olive oil as a core part of a healthy eating pattern, encouraging people to swap butter and animal fats for olive or other plant oils. EVOO isn’t a miracle cure-all, but it is a potent, natural contributor to wellness – and a delicious one at that!
One of the beauties of EVOO is its culinary versatility. You can use it raw, you can cook with it, you can even bake with it. Here are some popular ways to integrate EVOO into your daily diet, along with tips particularly suited for Australian kitchens:
Drizzling extra virgin olive oil over a salad of avocado, tomato, and greens. Incorporating EVOO into daily meals can be as simple as using it to dress salads, dip bread, or finish cooked dishes – adding both flavor and healthy fats to the Australian diet.
Quick recipe ideas:
Olive oil’s usefulness goes far beyond food. Throughout history, olive oil has been used in daily life in myriad ways – and many of these uses are still relevant or just plain handy today. Here are some nonculinary applications of olive oil:
As you can see, a bottle of olive oil in the cupboard can double as a mini home remedy kit! One caveat: for non-food uses, you don’t necessarily need to use your finest extra virgin oil – a basic grade or older bottle that you don’t want to cook with can find a second life polishing your coffee table or deep-conditioning your hair. Food-grade olive oil for beauty and home use means you’re avoiding the petrochemicals found in some commercial products, which is a win for those with sensitive skin or who prefer eco-friendly options.
To round out our EVOO guide, here are some fun facts and bits of trivia that make olive oil even more fascinating:
Extra Virgin Olive Oil is truly a kitchen all-star – it elevates our food and supports our health. We’ve learned that EVOO differs from lesser olive oils in quality and production, coming straight from fresh olives without chemicals or refining. We’ve seen how it’s made, preserving its sensory and nutritional treasures. Science shows that incorporating EVOO into your diet can benefit your heart, reduce inflammation, and even help you enjoy your veggies more (because they taste better with a good drizzle!). And beyond cooking, olive oil proves its worth in our beauty routines and households.
For Australian consumers, the message is embrace EVOO: use it in your salad dressings, swap it for butter when you can, try it in new recipes – both traditional Mediterranean dishes and local Aussie favourites. With Australian olive oil production on the rise, you might even explore home-grown EVOOs, which can be world-class. Remember to store it well, use it generously but mindfully, and appreciate the story behind it – from ancient olive groves to your dinner table.
In summary, Extra Virgin Olive Oil is more than an ingredient; it’s a lifestyle choice towards better eating and living. So go ahead – enjoy that splash of liquid gold in your meals every day, and taste the difference it makes!
References (selected):
In a landmark moment for global agricultural preservation, olive seeds have been deposited for the first time in the Svalbard Global Seed Vault - the world’s most secure facility for safeguarding crop diversity.
Located deep within the Arctic permafrost of Norway’s Svalbard archipelago, the Seed Vault serves as a global backup system for the planet’s agricultural biodiversity. Often described as the “doomsday vault,” it protects seeds against the risks of climate change, natural disasters, conflict, and biodiversity loss.
Now, for the first time in history, olive seeds are part of that global legacy.
The deposit marks a significant step forward in protecting one of the world’s most iconic and culturally important crops. Olive trees have sustained civilizations for thousands of years, symbolising peace, resilience and nourishment. Preserving their genetic diversity ensures that this legacy continues for generations to come.
Jaime Lillo Lopez, Executive Director of the International Olive Council (IOC), highlighted the importance of the moment:
“The seeds we have deposited are the legacy of farmers who, throughout history, selected the most resistant trees - those that produced the best fruit or adapted to diverse soils, climates and diverse conditions. These seeds are a guarantee that future generations will continue to enjoy such an extraordinary product as olive oil.”
His words underscore what this deposit truly represents: not just seeds, but centuries of accumulated knowledge, adaptation, and agricultural selection.
This initiative was launched within the framework of the European H2020 GEN4OLIVE project, a research programme dedicated to unlocking and conserving olive genetic diversity. It was subsequently promoted by the IOC, the Food and Agriculture Organization of the United Nations (FAO), and Spain’s Ministry of Agriculture, Fisheries and Food.
The collaboration extended to leading academic and research institutions, including:
Organisations such as NordGen and the Crop Trust, along with representatives including Juan Antonio Polo Palomino, Abderraouf Laajimi, Álvaro Toledo, Dr. Kent Nnadozie, Concepción Muñoz Diez, Hristofor Miho and Pablo Morello Parra, also played key roles in bringing this milestone to fruition.
For olive growers and producers worldwide, this development carries profound implications.
Olive trees are uniquely adapted to marginal soils, water scarcity, and variable climates. However, increasing pressures from:
Traditional and wild olive varieties contain traits that may hold the key to:
The symbolic power of Mediterranean olive genetics being stored in Arctic ice is profound. It reflects the global importance of olives - no longer confined to traditional growing regions but increasingly cultivated across diverse climates worldwide.
As olive production expands into new regions, including areas facing climatic volatility, the value of preserved genetic material grows exponentially. The Svalbard deposit ensures that even in worst-case scenarios, the genetic foundation of the olive sector remains secure.
This initiative goes beyond seed banking.
It represents recognition that agricultural biodiversity is a shared global responsibility. Farmers, researchers, governments, and international organisations are united by a common understanding: safeguarding crop diversity is essential for future food systems.
The olive industry - deeply rooted in tradition - is demonstrating that it is equally committed to innovation, resilience and long-term stewardship.
For growers, processors, and industry stakeholders, this historic deposit sends a message: the olive sector is planning for the long term.
Preserving traditional and wild varieties ensures that future generations will continue to:
Leipzig Australia, led by chief executive Frank Vounasis, has unveiled plans for an $80 million olive grove development near Waikerie in South Australia.
The proposed project, known as Waikerie Grove, would span 1,000 hectares and become the state’s largest olive grove. It is expected to include approximately 357,000 olive trees and produce up to 2.8 million litres of olive oil annually.
The development is projected to create 20 full-time positions and around 70 seasonal jobs. Management of the grove will be handled by Diana Olive Oil, supported by a 30-year supply agreement with an ASX-listed distributor.
In addition to the grove, Leipzig Australia has proposed rezoning 300 hectares of nearby land to establish an employment precinct called Waikerie Park. Plans for the precinct include an olive-crushing plant and potential complementary businesses such as an abattoir, solar farm and nursery. The broader precinct is forecast to generate 346 full-time jobs and contribute approximately $38.4 million annually to the local economy.
According to Mr Vounasis, the olive grove will proceed regardless of whether rezoning for the employment precinct is approved. The project includes plans for a 10-13 kilometre pipeline drawing up to 900 litres per second from the River Murray to support operations.
If successful, a second 600-hectare plantation may also be developed. The rezoning proposal will now move to community consultation before being considered by the South Australian Government.
Source: The Greek Herald 30 / 12 / 2025, originally reported by The Advertiser.
Over the past 12 months, The Olive Centre has a signed a new partnership agreement with a warehouse in Sydney to offer packaging supplies for predominantly glass bottles and cans.
"We explored a new warehouse as a potential option because we wanted to achieve better freight rates, overall competitively priced packaging through better efficiencies and improved delivery times for Producers.? We believe we have been able to deliver all these key objectives through improved efficiencies from delivery of packaging directly from the Manufacturer to the Producer.? The Olive Centre now also owns some of the moulds to the new packaging on offer.? ?We started the packaging revolution to attempt to overhaul pricing in the sector for anyone supplying the Olive Industry quite some years ago and since that time we have seen the general cost of packaging reduce across the board.? ?This is a great step in the right direction to reduce Growers costs to deliver an even more competitively priced packaging.? We would like to thank producers for their continued support and we have seen a tremendous growth in packaging demand over this time."? Amanda Bailey, CEO The Olive Centre
Shipments of packaging are directed through the warehouse which greatly reduces freight costs and delivery times.
The Olive Centre is also able to deliver directly into Perth and it is foreseen shipments in the near future could be sent directly to Melbourne and Adelaide under new arrangements being explored now.
If you have a need for packaging into the future, please contact The Olive Centre to ensure we can have the stock when you need it.
28/11/19: Extra Virgin Olive Oil is the oil obtained from fresh olive fruit in perfect condition picked at optimal maturation with the utmost care and attention to the mechanical extraction processing to achieve the oil.? Olive Oil is the only vegetable oil that can be consumed directly in its raw state and contains important healthful nutritional properties.
Extra Virgin Olive Oil carries a unique profile of healthful properties and warrants special care and attention to the packaging and storage to uphold the nutrition, flavour and colour attributes of the product.
The 4 enemies which create a deterioration of olive oil are Heat, Air, Light & Time (HALT) and thus reducing these elements can greatly prolong the shelf-life of Extra Virgin Olive Oil.? Although no one has control over time but heat, air and light are at the centre of attention.? ?Evaluating the exposure to light, temperature, oxygen headspace, natural antioxidant or phenol content and oxygen dissolved in extra virgin olive oil during the bottling process all affects the deterioration rate and shelf-life during storage.
Researchers at the University of Florida aimed to assess factors to reduce or control the O2 headspace concentration in the package and the influence on quality, shelf-life and favourable sensory characteristics of Extra Virgin Olive Oil.? Due to the gap in information concerning the optimum package headspace O2 concentration during storage, additional research was needed to highlight the potential benefits of reduced oxygen headspace packaging of Extra Virgin Olive Oil.
The study looked at:
Researchers noted "Low headspace oxygen concentration is important for maintaining quality and shelf-life of Extra Virgin Olive Oil and the findings at 2% and 5% headspace oxygen, in clear or dark glass containers, at 10 ?C protects chemical indices beyond 12 months and total polyphenols were protected beyond 6 months as was chlorophyll in dark bottles and colour parameters were protected beyond 9 months"
In another study, it was suggested that the above findings could be extended even further with the use of modified atmosphere packaging.
Modified atmosphere packaging (MAP) is the removal and/or replacement of the atmosphere surrounding the product within packaging.??In passive MAP, package atmospheres are left to change dynamically based upon gas consumption/production by packaged products and permeation characteristics of packaging.? ?Active MAP uses systems to remove and/or replace atmospheres prior to sealing packages.? Vacuum and/or gas flush systems are examples of active MAP systems.
It was also found that low oxygen MAP offers an opportunity to improve the shelf life of extra virgin olive oil.
Furthermore, the control of the storage environment (i.e. light and temperature) likely increase the efficiency of MAP on EVOO quality and shelf-life.
Overall, low oxygen MAP technology appears viable for enhancing the shelf-life of EVOO during storage. Understanding how MAP technology influences EVOO quality and shelf-life will ultimately assist processors in improving the storage conditions for EVOO. Combining MAP technology and other factors such as packaging type, package headspace volume, and storage temperature are also likely to present potential advantages for EVOO storage.
This research is interesting because it highlights possibly overlooked or under-appreciated factors that can influence quality parameters within the extra virgin olive oil.? Enabling to decrease the factors contributing to quality decline can have a beneficial effect for an extended time for the sale of the product.? It is also noted that no matter the type of packaging if temperatures are elevated during storage of the product in the container or at the retailer, will greatly contribute to a reduction in shelf life.
_____________________________________________
Influence of Headspace Oxygen on Quality and Shelf Life of Extra Virgin Olive Oil During Storage
Abstract
This study evaluated the impact of low O2 headspace in clear and dark containers at different storage temperatures (10 ?C and 28 ?C) on the quality and shelf life of extra virgin olive oil (EVOO). Bottle headspace was controlled at four different O2 concentrations 2, 5, 10, and 21%. Quality parameters were determined after 3, 6, 9, and 12 months storage: free fatty acids, peroxide value, absorption coefficients K270 and K230, total polyphenols, chlorophyll content, oxidative stability index, and color. Results show low headspace oxygen levels of 2 and 5%, significantly increased EVOO shelf life stored in dark and clear bottles at 10 ?C. While the improvement in EVOO shelf-life was less when stored at 28 ?C. No significant differences occurred between EVOO samples packaged at 10 and 21% headspace O2 concentrations in clear bottles stored at 28 ?C while significant differences were observed with 2 and 5% headspace O2 concentrations. These results suggest that it is important to minimize headspace oxygen in packages of extra virgin olive oil.
Authors:? Basheer M.IqdiamaBruce AWeltbReneeGoodrich-SchneideraCharles ASimsaGeorge L.BakerIVaMaurice R.Marshalla
Read the full study at Food Packaging & Shelf Life
6/12/19: Extra Virgin Olive Oil is a staple in the Mediterranean diet and plays an important role in international food commerce. However, olive oil is an ancient food and is probably the most studied oil and owns its right to the accolade in daily health and wellbeing. However, in order to secure the healthful properties provenance and the sustainability practices are noted by consumers and can form part of the processes or the story in obtaining the oil.
Since the wave of fake oils and low quality messages have rippled through to consumers to beware of fraud has now lead to a wave of other types of vegetable oils claiming 'be as healthy as olive oil' and consumer buying habits have backed this up. The average household in Australia buys $25 per year of Olive Oil.
True traceability brings with it the ability to follow the movement of a product through the differing phases of harvesting, production, processing and distribution. However, backward traceability is the process to allow a back trace of its processes with the critical steps. So what tools can be used to identify the origin and guarantee traceability and transparency of a product to give consumers confidence to buy your product?
In a recent study published in Foods Journal 2019, researchers from Italy aims to investigate the economic sustainability and the consumers preference with three proposed technological systems to support traceability.
The study looked at various labels that provide innovative electronic traceability & transparency:
Researchers noted "EVOO represents the one of the excellence's of Italian products; it is a basic ingredient of the Mediterranean diet; for this reason, it must be protected from fraud and sophistication that could damage ?made in Italy? and have repercussions both for producers and consumers. This study showed some interesting and surprising outcomes.? First of all, the unexpectedly high willingness to pay (+17.8%) by Italian consumers for the implementation of traceability information on EVOO mediated by smart technologies.? Among the three proposed technologies for traceability, consumers greatly prefer the QR-B system, despite the different advantages linkable to the other systems.".
The researchers also noted that results show that 94% of the consumer respondents are interested in the implementation of such technologies, and among them 45% chose QR-code protected by a?scratch-and-win? system with a blockchain info tracing-platform (QR-B).? Although blockchains are not yet very widespread in EVOO traceability, their use may be an excellent solution to ensure reliability, transparency, and security, especially for those commodities susceptible to fraud such as EVOO to preserve its integrity.?
Blockchain is making its way into the bigger retailers like Walmart and it will not be long before Australia starts to see this trend.
It was also found in the survey, that the age composition revealed different spending behavior patterns. The respondents less than 35 years old (19.9% of the respondents) were less available to pay additional costs for the implementation of information regarding traceability.
This research is interesting because it highlights different ways of moving with the age of technology and enhancing messages to customers in terms of authenticity, sustainability and transparency. The costs to implement a change of packaging can have further impact so changes should be investigated thoroughly to ensure it is worth the move and whether such changes will be popular with consumers. However, making a simple QR code may be a step in the right direction to telling your provenance story with the various messages of sustainability, in-grove practices production techniques, distribution and care instructions for the product.
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Are the Innovative Electronic Labels for Extra Virgin Olive Oil Sustainable, Traceable, and Accepted by Consumers?
Abstract
Traceability is the ability to follow the displacement of food through its entire chain. Extra virgin olive oil (EVOO) represents Italian excellence, with consumers? increased awareness for traceability. The aim of this work is to propose and analyze the economic sustainability and consumers? preference of three technological systems supporting traceability: Near Field Communication (NFC) based; tamper-proof device plus Radio Frequency Identification (RFID) and app; QR code tag plus ?scratch and win? system and blockchain. An anonymous questionnaire to Italian consumers (n = 1120) was made to acquire consumers? acceptability of the systems and estimating their willingness to pay additional premium prices for these. An economic analysis estimated and compared the technology costs at different production levels. Results show that 94% of the consumer respondents are interested in the implementation of such technologies, and among them 45% chose QR-code protected by a ?scratch-and-win? system with a blockchain infotracing-platform (QR-B). The consumers interested are willing to pay a mean premium price of 17.8% and economic analysis reported evidenced an incidence always lower than mid-/high-production levels. The success of the QR-B could be ascribed to different aspects: the cutting-edge fashion trend of blockchain in the food sector, the use of incentives, the easy-to-use QR-code, and the gamification strategy
Authors:?
Simona Violino 1, Federico Pallottino 1, Giulio Sperandio 1, Simone Figorilli 1, Francesca Antonucci 1, Vanessa Ioannoni 2, Daniele Fappiano 3 and Corrado Costa 1,*
1 Consiglio per la ricerca in agricoltura e l?analisi dell?economia agraria (CREA) - Centro di ricerca Ingegneria e Trasformazioni agroalimentari, Via della Pascolare 16, 00015 Monterotondo (Rome), Italy
2 Istituto Nazionale di Statistica (ISTAT) - Direzione centrale per le statistiche sociali e il censimento della popolazione (DCSS) - Servizio registro della popolazione, statistiche demografiche e condizioni di vita (SSA), Viale Liegi 13, 00198 Rome, Italy
3 Maticom S.r.l.-Via Carlo Spinola 5, 00154 Rome, Italy * Author to whom correspondence should be addressed.
Read the full study at Foods 2019